Bachelor in Statistics at Universidade de São Paulo (1996), Master in Statistics at Universidade de São Paulo (2000) and Doctorate in Business at Fundação Getulio Vargas - SP (2006). He is Adjunct Professor and Coordinator of School of Methods at Fundação Getulio Vargas. His research field includes analytics, big data, and statistics applied to Education and Marketing. He worked at Itaú bank and SPSS as consultant. He is a Quantitative Methods consultant applied to business and marketing at many companies in the past 15 years.He developed a statistics website, with videos, texts and exercises (www.statmeup.com.br) and his statistics videos have more than 1.5 million views on Youtube.