Bert George is Professor of Public and Nonprofit Strategy at the Department of Public and International Affairs, City University of Hong Kong. He is also Associate Dean for Engagement and Knowledge Transfer and Director of the Research Cluster on Brain, Behavior and Society of City University of Hong Kong’s College of Liberal Arts and Social Sciences. As a public management scholar, Professor George especially applies theories, methods and concepts from economics and management to public administration and policy. He is most known for his work on strategic planning and management in government and the broader public sector, and more recently focuses on bringing neuroscience to public administration and policy. He is Co-Editor in Chief of Public Management Review and holds a Ph.D. in Applied Economics from Ghent University (Belgium). He is a Stanford top 2% Scientist and holds awards from the American Society for Public Administration and the European Group for Public Administration.