Date & time: 18:30-21:00 (UK time), Thursday, 21 March 2024

Venue: Online: https://lse.zoom.us/j/86048653571

In person: at Alumni Theatre, Lower Ground Floor, CKK, LSE.

Organizer: LID Publishing/LSE

Event registration link:New Book Launch : Bridging the Gap Tickets, Thu 21 Mar 2024 at 18:30 | Eventbrite

Chair: Ben Walker, Head of Media, LID Publishing; Dialogue Editor-at-Large

Speaker: Dr Catherine Hua Xiang

Rundown of the event:

• 18:30-19:00 Arrival and drinks

• 19:00-19:30 Speech

• 19:30-21:00 Book signing and networking reception

There will be a book signing on the day. A 50% discount will be offered to in person attendees at £6.50 (Full price £12.99).

Abstract of the book

Overcoming cultural barriers when doing business in or with China

This essential guide unravels the nuances of effective communication in China. It introduces the basics of intercultural communication, highlighting cultural, linguistic and socioeconomic factors that shape how people in China communicate. Readers will learn how to navigate cultural differences, making their intercultural interactions more successful and rewarding.

Bio: 

DR CATHERINE HUA XIANG is an established author and applied linguist. She is East Asian Languages Coordinator at the London School of Economics (LSE), Programme Director of LSE’s BSc International Relations and Chinese course, as well as the UK Director of LSE Confucius Institute for Business London.

Pre-order link: https://www.amazon.co.uk/Inter-Cultural-Communication-Global-Business-Catherine/dp/1915951046/